New Orleans Tourism Marketing Corporation (NOTMC) serves as the City of New Orleans' leisure travel promotion agency. NOTMC is a private economic development corporation created under Louisiana State Law to foster jobs and economic growth by developing the tourism industry in New Orleans.
The mission of the New Orleans Tourism Marketing Corporation is to promote and position New Orleans as the number one leisure tourism destination through a broad program of advertising, public relations, social media, Internet marketing, promotions, research, and other marketing strategies.
These strategies are designed to maintain and improve the city's image as a great place to visit, to attract increased numbers of travelers, and to increase tourist spending in New Orleans.
What We Do For New Orleans
NOTMC was first developed to boost hotel occupancy during slow tourism periods, which have traditionally included the summer months and the weeks between Thanksgiving and New Year's Day. However, due to the effects of Hurricane Katrina and most recently the Deepwater Horizon oil spill, NOTMC is now tasked with promoting leisure tourism throughout the year.
NOTMC designs and launches a year-round festival campaign, a major summer promotion; niche efforts aimed at cultural, family, and multicultural travelers; and a fall campaign promoting Christmas New Orleans Style. In addition, we produce New Orleans' official travel publications: the New Orleans Official Visitors Guide and the Christmas New Orleans Style Guide. We produce and manage NewOrleansOnline.com, the City's official leisure tourism website, NewOrleansMuseums.com, HearNewOrleansMusic.com, and GoNOLA.com - a New Orleans travel blog that also includes twice-weekly video updates.